Personal Branding and Social Networking

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White label VoIP Reseller Programs: re-brand services in your own name

Article by Kristen Kiya

To meet the market trends and reap more profits in business, small or big organisations are bidding an adieu to pre-existing PSTN services and welcoming advanced call termination services. The prime motive behind the new IP services is that it lowers the call cost and increases the quality of calls. Keeping in tandem with the growing demand for IP services, the business or corporate houses are availing maximum benefits from it. This is because resellers are offering various VoIP programs that are acting as a catalyst for increasing the profit margins.

Moreover, statistics reveal that in this Internet world, there is a demand for VoIP reseller and wholesale services. Like wholesalers, resellers hold a huge potential in spreading the IP services across the world. The IP services allow users to transmit data, voice as well as video over a single line. This enables users to accomplish various jobs at the same moment. Therefore, anyone who possesses an extensive customer base in their geographical area accompanied with efficient marketing capabilities can make the best use of a VoIP reseller business opportunity.

In brief, the resellers use some part of a VoIP switch from the wholesalers and then sell the services to end users. As a matter of fact, it can be said that, VoIP resellers act as a pivotal link between the wholesalers and end users. This promising technology is offered to the resellers in the garb of two plans – the standard plan and the white label or the no label plan.

The basic difference between the two programs is in branding. Unlike most standard plans, a white label or platinum plan allows the resellers the add on benefit of re-branding of their VoIP services. Thereby, users can sell these services within their own brands.

The common features that are a part of the both plans include online real time billing, accuracy in billing, as well as an easy access to customers’ account. Competing in the contemporary world, VoIP reseller programs provide customers with technical support through email, online chat or help desk depending upon particular circumstances.

In conclusion, it can be said that the white label VoIP reseller programs allow end users to sell services in their own brand names.

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Synapse into the brand to upgrade the lighting

Article by weihua

Won in 2010 by virtue of the Fourteenth Session of the Global Chinese cross-list the best female singer award, the Shanghai World Expo “Expo Communication ambassador” title of a new business Hao endorsement peak also gone up, clothing, cosmetics, electrical appliances do not endorse a less, continued to show their soft advertising film charm. Recently, Chen Hao also run into millions worth invited to serve as brand spokesperson resistance to general lighting. In the new ad, Hao A Rose for Emily to change the image of woman, the embodiment of fashion home with a full demure gentle demeanor. Perfect marriage, attempts to first-class brand In fact, more than a month from the signing of the contract, resistance to general lighting will be invited to the news of celebrity endorsements on the explosive spread in the industry, and many rumors of the involvement of front-line star. After the dust settles, Synapse’s the choice to win the recognition of many customers, almost no exception that this was a successful marriage of business and entertainment. Chen Hao endorsement Synapse, will greatly promote the general resistance to the brand building, so from a strong brand promotion in eastern China as a national brand. Guer in Rugao Guanghua Hotel, “Synapse Brand Strategy Summit” conference on the field, resistance to general public dealer soaring with the company signed a 4.6 million yuan of the purchase contract and direct on-site card. The success of the marriage, from the general chairman of resistance to the eye of Mr. Hao Qianjun unique. Diverse entertainment industry stars, Synapse Why Hao? Mr. Hao told reporters that the right brand ambassador or not, a great degree of capital investment related to the effectiveness of brand building and brand their own reputation. For the entertainment industry instead of squandering it in a charming eye sight gradually, select Hao made a long-term study. First of all, Hao beautiful fashion image and advocated resistance to common “fashion, vitality and health” concept of home lighting quite fit. In addition, her personal qualities, content, reputation is fully recognized by society, which, from the world-renowned national festival of the “Shanghai World Expo,” invited to serve as ambassadors to spread can be fully proved. In addition, the official spokesman of issues identified prior to, general tolerance had developed sophisticated “Da Zao Chinese first-class lighting brand” strategic plan, the sales team a national brand Yunzuo team have already been prepared. Celebrity endorsement event, but the strategic plan in which part of it. Clearly, operating East for many years, the fledgling attempts to enter the general resistance to the ambitions of the national market long. 2010, and finally to a time when skyrocketing. Adhering to the “character to create excellent resistance to general, popular brand-resistant cast with integrity” purposes, to build China’s top lighting brands for market within five years, ten years awarded well-known trademarks in China and the world famous brand in this resistance to common strategic goals, has been not the distant horizon. Innovation as the core, brand enhancing terminal “Technological innovation, marketing management innovation, is resistant to general lighting brand strategy to achieve goals the driving force,” light resistance Planning Director General Chen star told reporters, “resistance is low-key style has been popular work, steady development. But after years of technology accumulation and East China market, the successful practice of building the national first-class brand has been a natural development options. get the market value of the brand recognition, is the road to sustainable development of the brand. ” Behind the low-key, is resistance to universal pursuit of the technological breakthrough. Have been buried in the background to the international brands such as Philips, B & Q UK OEM’s history, built up resistance to common sound of their own R & D system and manufacturing capabilities. Foreign brands have production equipment and perfect production process, EMC of electronic testing equipment and comprehensive analysis of electric lighting systems, lead-free wave soldering, the electronic light source aging systems. Registered trademark in 45 categories Synapse. And through the international UL, CE certification, ISO9001: 2000 quality management system, China Compulsory 3C Certification, and a number of patents. Today, Synapse, lighting products are covered by energy-saving lamps, home dome, ceiling lamps, T4/T5 bracket, kitchen lamp, decoration lamp series, providing customers a full range of indoor lighting and electrical installations of products supporting the project, customer service and technical support programs. Technology is the basis of product branding, and marketing management innovation is the market’s ability to last an important guarantee for success, this resistance to general marketing model to take the drastic reform and innovation, strengthening the Group’s control of the market with the dealer’s support to promote communication with customers, a strategic co-operation. For example, the introduction of dealer management consultants, consultants to exercise all Bumengongzuo Gongsi the right to supervise, to fulfill their reasonable 建议 obligations but consultants directly influence the decision Hui Nai general development direction and strategic brand planning. In accordance with the general resistance against this endorsement of the integrated marketing communication planning, innovation continues to be placed in the first place. “Celebrity endorsement is not a pat on film, do get away with advertising, it should be combined to do innovative marketing communications activities.” Synapse Hao, chairman of the military explained to the reporters before his endorsement of this view of events. “We must Hao inviting, but also to leave, and activities to promote deep end, to comprehensively strengthen the brand endorsement and the terminal building, promotion and other aspects of integration, we actually enhance the terminal sales.”

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